Why hello — I’m Sasha, Product Design Lead at Drovo.

I have a non-traditional design background and believe that true expertise is a sum of disparate parts.

As a loyal adherent to service design thinking, I begin with uncovering core needs and root rationales and then setting success goals. I follow with a rapidly iterative process that combines exploration + calculation + validation.

I believe in melding the definite and the nebulous to solve life's complex riddles.