Background
Drovo is a business that connects brands to drivers willing to put advertisements on their cars in exchange for contractor income.
The business consists of a mobile driver platform, an enterprise brand platform, and physical facilities that wrap cars with advertisements.
This project involves the Home and Campaigns experience on the driver mobile app.
The existing Drovo Driver experience
Process
The final solution
Results
The in-person research showed an overwhelmingly positive response, as did the data.
Quantitative
66% ↑ in applications
~71 applicants per campaign, up from 12
49% ↑ in driver / campaign matches
47% ↑ in campaign extensions
Qualitative
“Wow this is amazing! It is so beautiful! And I can really understanding everything! It’s so easy OMG…”
“I can definitely see me using this and I can switch to another application [if I keep it open]? Great!”
“...Wait, is this it?! Works so professionally…I feel like I already use this…
Further opportunities
Currently, I'm working on the Campaign details page and "Wallet" in the "Me" tab. I'm also improving the lock screen notification for better awareness and timely alerts.
I plan to explore the tracker screen further, focusing on reducing its content to prioritize driver safety. I want to conduct further research to understand if drivers keep the screen running while driving or if they switch between apps and check intermittently.
Additionally, I'll investigate if success milestone animations pose any distractions during real driving experiences.
Android Solution
Reflections
This project taught me to always ask “why” until you’ve really uncovered the deepest needs, motivations, and goals
It also taught me the importance of constantly taking my team AND leadership along the journey with me.