Background
Drovo is a business that connects brands to drivers willing to put advertisements on their cars in exchange for contractor income.
The business consists of a mobile driver platform, an enterprise brand platform, and physical facilities that wrap cars with advertisements.
This project involves the onboarding flow for the driver mobile app.
The existing onboarding experience
Process
The final solution
Results
Even though we only had 8 weeks to turn this around we managed to launch on schedule and we found a significant increase in activations and engagement.
Quantitative
92% of new limited beta users completed the flow, ~88% did so without triggering any error states.
9/10 users noted feeling neutral (calm) to positive (happy) after having completed the sign up flow.
<2.5 mins for signup flow completion, down from 5 min/total drop-off.
Qualtitative
“...was pretty painless to sign-up..”
“...I feel good, ya! That was quick and the app looks fresh, I want to use it now!”
“...so smooth, honestly, I don’t even have any feedback because I barely noticed it! Haha …and it was easy to look at, elegant.”
A reminder
Don’t reinvent the wheel for the sake of reinventing the wheel - best practices are best for many reasons!
Reflections
I plan to do further research on the mental state of our users once they’ve downloaded the app. 93% of our users already know who we are and what to expect. I’d like to dig in further to understand better the other 7% as well as find an opportunity for introducing the product and value of the app during the onboarding experience.